Since its creation in 1780, Chaumet’s history has been intimately linked with the history of France. After collaborating with the jeweller of Queen Marie-Antoinette, the founder of the House, Marie-Étienne Nitot, established his own aristocratic clientele and became the official jeweller to Emperor Napoleon the First. Both as a designer and an innovator, he fulfilled sumptuous orders for Empress Joséphine and later, Empress Marie-Louise. He was the undisputed master of the Empire style and anticipated the Romantic period‘s fondness for sentimentalism. For 230 years Chaumet’s expertise in Fine Jewellery has been bequeathed from one master jeweller to another, bearing witness to the tastes of Parisians of every period.
The jewellery and watch creations reflect this exceptional insight and knowledge and reveal messages of love. Sentimental jewellery is again the unifying theme of the new collections: Liens, symbol of friendship, filial or amorous ties. Attrape-moi… si tu m’aimes (Catch me… if you love me), the synonyme for seduction. Dandy, an evocation of masculine elegance. Le Grand Frisson, an abstract expression of love at first sight. Joséphine, symbol of the power of love.
The headquarters of Chaumet, the townhouse at 12 place Vendôme, incorporates the design studio, the Fine Jewellery workshop, the boutique adjoining the Salon des Diadèmes and the 18th century Grand Salon listed as a historic monument. Today Chaumet continues to develop internationally as part of the LVMH group with more than 70 boutiques situated in the world’s major capitals, Paris, London, Tokyo, Beijing, Hong Kong, Moscow and 400 wholesale points worldwide. The world-famous French actress Sophie Marceau, the muse of Chaumet, is the star of the current advertising campaign and symbolises the myth of the new princess.
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