The store


Juliana Jewelry is a jewelry store in Lugano (Switzerland). Our store is a highly professional jewelry retailer for many top brands. We serve and help you finding the best jewels. Come visit us from Monday to Saturday and make your choice among unique jewelry masterpieces!



Our jewels come from many top brands, including: Roberto Coin, Carrera Y Carrera, Graff, De Grisogono, Chaumet, Stephen Webster, Annamaria Cammilli and Yoko London. Juliana Jewelry will guide you through your choice as personal assistant!

V.I.P. Service


Juliana Jewelry offers you highly professional V.I.P. services, including: Personal Jewel Selection, Home or Hotel Delivery, Shipping Worldwide. Choose the best service to satisfy your needs, we will take care of all the rest!

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Special events


Check our agenda and don’t miss our special events! You are invited to our new collections shows, special parties and V.I.P. events in collaboration with our best partners.

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Our brands


  • Yoko London

  • De Grisogono

  • Graff

  • Roberto Coin

  • Carrera Y Carrera

  • Stephen Webster

  • Loree Rodkin

  • Chaumet

  • Annamaria Cammilli

  • Baraka


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